A LETTER FROM THE CEO

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Dear Film.Ca guests and supporters,

Last week the province of Ontario went into another Stay-At-Home order, which means that the cinema remains closed for screenings for at least another month. I write this letter not to scare you but to be honest about our situation.

As many of you know, we have been unable to show movies at the cinema, including private rentals, since November 16th, 2020. Unfortunately, even when we were open in the summer we were limited by a lack of big releases and seating restrictions. This inability to do what we do best has put us in a very difficult financial situation.

We are doing everything we can during this time to pivot, including launching our own nationwide gourmet popcorn business and video-on-demand service (launching soon), but as we remain closed we continue to struggle financially. We grow increasingly concerned about the future of the company and Film.Ca Cinemas ability to survive through this pandemic. If we ever needed your support, now is the time.

If you would like to support the future of Film.Ca Cinemas, there are several ways to do so. From the beginning of the pandemic, we launched our Buy a Seat campaign which is one of the best ways to help us out. For $150, you can purchase a personalized plaque for yourself or a loved one to go on one of our cinema seats. It makes for a great gift, memoriam or advertisement for your company. If that is out of your budget, we also recommend ordering takeout on Friday and Saturday’s, shopping on our online store, buying a gift card for later use, signing your child up for summer camp, or ordering from Zuzu’s Popcorn. We are also launching “Film.Ca Cinemas Presents”, the very first series a part of our newest pivot Zuzu’s VOD (Please stay tuned for more information on this.)

To everyone who has continued to support us during this time – thank you. We are so grateful for all of you and acknowledge that we would not have made it this far without your generosity. We look forward to the day that we can welcome you all back to the cinema to watch the latest movies.

Have a great day and stay safe everyone,
Jeff Knoll
CEO
Film.Ca Cinemas

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