Save Jericho Advertising
Financial Report
From Jeff Knoll (AlasJericho)
June 23, 2007
Dear Fellow Jericho Fans:
It has been a pleasure to have
the opportunity to participate in the Save Jericho Campaign and it was an honor
to have been trusted to manage the paid advertising component of the campaign.
In this report you will find a
financial statement as well as back up schedules, samples of the ads as well as
some statistics. As a recap, the advertising contributions were collected by my
company Film.Ca Inc. and accepted through our PayPal account. All advertising
was contracted through my firm and was paid for using a MasterCard debit card
directly linked to the PayPal account.
During the campaign, we had
several commitments of cheques to be sent only one
was received and not cashed - therefore ALL contributions were through PayPal.
Fundraising activities ended on
June 19, 2007 when I removed the PayPal link from the original donations page
hosted on our server. At the time, we were short funds to complete the Guinness
Book of World Records submission and I had agreed to cover the difference.
Subsequent to that, several more contributions were received directly to our
PayPal e-mail address and as such we have a surplus in excess of what is needed
for the Guinness submission.
No expenses other that direct
advertising costs and PayPal fees were charged to the fund. I have absorbed all
associated administrative fees.
You will note that the Stars and
Stripes campaign was cancelled and as such I contacted every single contributor
by e-mail to seek specific permission to transfer the contributions to the
General Advertising fund, which was used for the Hollywood Reporter thank you
ad. All but one contributor agreed and that person asked for a refund ($2.00).
Surpluses from each project were
rolled into the next project based on consensus calls on the CBS Message board.
In one case, one contributor agreed with a roll over as long as it did not go
to Guinness and it was applied to the HR Thank You ad.
It is my intention to submit this
report (and provide access to source records) to a third party for their review
and verification of the results once all disbursements have been made and the
account zeroed out.
You will note on the donation
schedules that there are no names or initials used due to concerns regarding
confidentiality instead I have reported each donation with the unique PayPal
transaction number. Contributors can use those numbers to verify that their payment(s)
are reflected in the totals. As you are reviewing the donation schedules, they
are in alphabetical order based on the first letter of the first name on the
PayPal account and all multiple contributions from single donors are together.
If donors have any questions or
requests for clarification, please send e-mail to jknoll@film.ca
Thank you,
Jeff Knoll
CEO
Film.Ca Inc.
__________________________________________________________________________________________________
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Save Jericho
Advertising Campaign |
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Film.Ca Inc. |
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Financial Statement (Interim)
as at June 23, 2007 |
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(In US Dollars) |
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Revenue |
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$13,966.40 |
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Total Revenue |
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$13,966.40 |
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Expenses |
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$1,245.81 |
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$2,750.00 |
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$2,500.00 |
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$89.61 |
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PayPal Fees |
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$603.43 |
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$6,010.00 |
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Total Expenses |
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$13,198.85 |
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Net Income/Surplus |
(Note 3) |
$767.55 |
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Campaign Recap |
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#1 |
Variety |
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Contributions
(Note 1) |
$7,098.24 |
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-$6,010.00 |
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Surplus |
$1,088.24 |
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#2 |
Hollywood Reporter #1 |
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Carry Forward from
Variety |
$1,088.24 |
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Contributions
(Note 1) |
$2,080.34 |
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-$2,500.00 |
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Surplus |
$668.58 |
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#3 |
Internet Advertising |
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Carry Forward from
HR#1 |
$668.58 |
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Contributions
(Note 1) |
$2,056.09 |
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Expenses - Google |
-$1,245.81 |
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-$89.61 |
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Surplus |
$1,389.25 |
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#4 |
Stars & Stripes
(cancelled) |
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Contributions
(Note 1) |
$386.45 |
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Less refund (Note 2) |
-$1.64 |
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Expenses (cancelled) |
$0.00 |
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Surplus |
$384.81 |
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#5 |
General Ad Fund (HR Ad
#2/Guinness) |
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Carry Forward From
Internet |
$1,389.25 |
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Carry forward From
Stars & Stripes |
$384.81 |
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Contributions
to GA Fund (Note 1) |
$1,459.76 |
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Contributions
- Unclassified (Note 1) |
$283.73 |
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-$2,750.00 |
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Surplus (Note 3) |
$767.55 |
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Notes |
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1 |
PayPal fees have been
deducted - these are "net" |
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2 |
Refund of $2.00 less
the PayPal fee |
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3 |
Approximately $600 of
surplus is for Guinness Book submission |
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which has not been
paid out at the time of this report |
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Schedules and Back Up Documents
Schedule
- Listing of all contributions to all projects
Schedule
- Listing of contributions to Variety Ad project
Schedule
- Listing of contributions to Hollywood Reporter Ad project (Save Jericho Ad)
Schedule
- Listing of contributions to Internet Ad Campaign
Schedule
- Listing of contributions to Stars & Stripes Ad Campaign
Schedule
- Listing of contributions to General Ad Fund (Hollywood Reporter Thanks CBS Ad
& Guinness Book)
Schedule
Listing of contributions that were sent direct to our PayPal e-mail address
and not classified
Advertising
Contract - Variety
Advertising
Contract - Hollywood Reporter #1
Account
Summary - Google adWords
Account Summary -
Microsoft adCentre
Advertising
Contract - Hollywood Reporter #2
Electronic Tear Sheets
Variety Ad
May 29, 2007 Page 19
Hollywood
Reporter May 29, 2007 Outside back cover
Hollywood
Reporter June 19, 2007 Page 7
Other Statistics
Number of contributions 648
Number of unique donors 412
Smallest single donation - $1.00
Largest single donation - $900.00
Average donation - $21.60
Average donor contribution - $33.97